#001 - Pulling Back the Curtain on The Beef Checkoff: Sarah Metzler

Our first episode of The Stock Exchange Podcast, is a conversation with Sarah Metzler, Senior Director of Organizational Communications at the Cattlemen's Beef Board. Sarah is the fifth generation of her family to farm dryland wheat and cattle ranch in Eastern Colorado. Understanding both sides of the checkoff dollar, Sarah outlines what the Beef Checkoff is, what it does, and where the $1 per head of cattle sold goes when it leaves our sale barn check.

Find the Cattlemen's Beef Board online at www.beefboard.org

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